I help to communicate a brand’s true voice by focusing on what they do
and why they matter. I acheive this by creating emotionally engaging
design work that connects with an audience.
I was approached by a startup fashion label based in Japan in need of a brand identity that truly reflected the brand's ambition and core purpose - 'offering high-end sustainable garments steeped in Japanese history.
High-end fashion gets a bad reputation due to the negative effects it has on our environment, in particular, the use of toxic chemicals and increasing levels of textile waste. Amaud has a unique approach that differs from the norm. The brand sources vintage kimonos and reuses the fabric to create hand-made bespoke luxury garments for the Western market. This approach provided the perfect narrative for a number of different ideas.
Brand identity design