I help to communicate a brand’s true voice by focusing on what they do
and why they matter. I acheive this by creating emotionally engaging
design work that connects with an audience.
My role was to redesign The Times’ existing family of digital components to be used across their new responsive news website, tablet and mobile apps.
I adopted a two-pronged approach- designing an easy-to-use template that would allow the editing team to upload frequently and without complication, whilst also ensuring that the end product was consistent and familiar to the user.
User experience design
Style guide creation