After initial interviews with the marketing and editing team and auditing the site, we needed to standardise the components and decide what content type would suit each component.

The structure of each component needed to follow a format which would guide the editing team when populating each template with content. It also needed to inform the user of it's purpose and relevance.

The importance of content denoted the size chosen by editing team. Is it a key component that feel the user should engage with, or is it related content that could feature to the side of an article?

Some components needed variations of the same content. Many factors needed to be considered such as screen height, whether the component should be collapsable, do we use imagery to add context, what is the character limit and how can we ensure the team doesn't not exceed the limit.