I help to communicate a brand’s true voice by focusing on what they do
and why they matter. I acheive this by creating emotionally engaging
design work that connects with an audience.
Preqin Data was going through a restructuring of their content, as their existing site was not servicing it effectively for their user base. I was brought in to help with the redesign of a number of websites that served as part of the Preqin offering.
The main focus was Preqin Insights, a new website that consisted of data-led research, industry trends and reports in the alternative assets industry.
Working closely with the UX team and developer as design lead, we worked in weekly sprints over the course of 6 months in order to meet the deadline.
User experience design